Our Story
Where it all began.
Lourée began in 2021 in Jakarta, founded by a small team of cosmetic chemists and skincare obsessives who were tired of choosing between products that worked and products they felt good about using.
The name is a nod to the French word for "golden" — dorée — reimagined for a brand that believes luxury is not about price tags, but about quality, care, and craftsmanship. We are Jakarta-born, but our ambition is regional: clean beauty formulated for humid, tropical climates that most global brands simply ignore.
Our first product, the Veil Barrier Serum, was three years in the making. It launched quietly. Within six months, it had sold out four times. That moment confirmed what we already believed: there is a deep hunger for products that are honest, effective, and beautiful.
Today, Lourée offers a full range of skincare, makeup, body care, and gift sets — all held to the same standard that guided that first serum. We are still small by design. We believe in doing fewer things, better.